Our Ingredients

What is inside should be easy to understand.

Every FITAMIN® formula is built for a different purpose, which means the ingredient profile changes from product to product. We believe the clearest place to understand a supplement is its own label — not a broad promise made across an entire range.

Product-specific transparency

On each product, we aim to show the information that matters: named active ingredients, declared amounts, serving information, other ingredients, directions for use and relevant warnings.

Because formulas differ, we do not treat one ingredient list as representative of every FITAMIN product.

Active ingredients

Depending on the formula, a FITAMIN product may contain vitamins, minerals, botanicals or other formula-specific ingredients. The exact combination and amount should always be checked on the relevant product page and packaging.

Why there are other ingredients

An oral strip is more than its active ingredients. The strip itself also needs components that help create its structure, texture, flavour and stability. Depending on the product, these can include ingredients such as pullulan, cellulose, mannitol, lecithin, flavouring, sweetening ingredients and acids.

The exact list varies by formula, so we publish it product by product rather than presenting a generic list as though it applies to everything.

Verified information over marketing shortcuts

We avoid using this page to make blanket claims about certifications, allergen status, manufacturing standards or ingredient benefits that may not apply to every SKU. Where a certification, suitability statement or other product detail has been verified for a specific formula, it should be shown with that product.

That approach may be less dramatic than a long list of buzzwords — but it is more useful.

Choose by formula, not hype

Read the ingredient list, check the serving information and choose the product that makes sense for your routine. If you have questions about an ingredient or suitability, contact us before ordering or speak with a qualified healthcare professional.

Explore all FITAMIN formulas →